The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's hectic business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the unique ch… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as other facts regarding modern-day B2B advertising. We review exactly how the buying journey is currently entirely fragmented as well as the way that area building can help marketers retake control of the discovery and … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other truths regarding modern-day B2B marketing. We talk about how the purchasing journey is currently totally fragmented as well as the manner in which area building can aid marketers take back control of the exploration … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts concerning modern B2B marketing. We review exactly how the purchasing journey is currently totally fragmented and the manner in which neighborhood building can aid marketing professionals retake control of t… Read More